It's widely accepted that the nutritional facts of our food item of choice, whether it be a slice of pizza or a bowl of salad, will effect our bodies in predictable ways as labeled on the side of the box or bag. Metabolic science asserts that the degree in which you metabolite food is directly related to the amount of calories being consumed. Grhelin (regulated by Helicobacter pylori) is a hormone secreted in the gut that tells your brain you are hungry and slows your metabolism. If you chose to eat a low-calorie meal (such as a salad), grhelin levels only drop a little and as a result, the metabolism only increases marginally. On the other hand, if you chose to indulge in a high- calorie meal (like a whole box of meat-lover's pizza), grhelin levels drop more and metabolic activity is increased significantly.
A study investigating the power of food labels over human physiology discovered that metabolism may be influenced by the brain. Could food labels act as placebo pills and alter the rate of metabolism in the human body? Could reading the icecream's nutrition facts actually effect your waistline?
In this particular study, 2 groups of people were given the same milkshake which contained about 300 calories. The catch? Each group received differently labeled milkshakes. One group received a milkshake that was labeled "Low-Calorie, Sensishake, 0% Fat, No Added Sugar, Only 140 Calories". The second group received the same milkshake, only labeled as "Indulgence, 620 Calories". It was discovered that grhelin levels dropped about three times more when the participant believed he/she was indulging in a high-calorie shake in comparison to the "Sensishake" group (Crum et al, 2011). This means that despite both groups drinking the exact same milkshake, one group had a different metabolic response.
This is an astounding study, as it suggests that our beliefs about our food matter in the metabolism of it.
Reference:
Crum, A. J., Corbin, W. R., Brownell, K. D., & Salovey, P. (2011). Mind over milkshakes: Mindsets, not just nutrients, determine ghrelin response.. Health Psychology, 30(4), 424-429.